What: Internal Integrated Campaign—Intel Campuses Worldwide
Role: For two quarters, I managed a global internal campaign focusing on the accomplishments of Intel employees.
My internal team consisted of a creative director, art director, writer, producer, and myself as the account supervisor. Additionally, I hired a copyeditor and worked with the Intel team to capture the needed employee images for each piece. Our team came up with the campaign: Let The Inside Out.
We interviewed each employee, wrote a short story showcasing his or work, and put the entire piece together that was featured on elevators, digital monitors, banners, and more across all campuses.
Company: Manifesto
Campaign Components: Creative Direction // Design // Photoshoot of each employee // Phone Interviews // Copywriting // Large format print files for every campus
