What: Global Product Launch, Integrated Campaign

Genuino 101 was being announced at Maker Faire, Rome and our team worked together to come up with a campaign inspiring youth to use and tinker with this new product, coming up with new inventions.

Role: Account Supervisor managing the overall campaign, client, budget, multiple vendors across multiple time zones, and team—ensuring everything got accomplished and within the timeline.

Company: Manifesto

Campaign Components: Creative Direction // Design // Photoshoot of youth models // Photoshoot of the product // Illustrations by an illustrator // Social media toolkit (posts consisting of images + copy) // Assortment of booth giveaways including: t-shirts, stickers // Print-Ready files for team in Rome to print for Maker Faire booth